Semarang - Conveying information to the public through seminars or workshops, it is commonly practiced. However, not all participants understand the message. Moreover, if the language used is not familiar.
However, what if socialize program or activity through traditional art? How to become the right choice. Especially if the target is the general public. Therefore, not only the local language, the delivery of the information is also packed more attractive, so it is more easily understood.
It also makes the Office of Communications and Information Technology (Diskominfo) Central Java province continue to target a group of traditional artists in order to participate actively disseminate information, particularly development programs, through the Communication Forum of Traditional Media (FK Metra). Head of Information and Public Communication Diskominfo Central Java Province Dra Evi Sulistyorini MM stressed, delivery of information will be more easily absorbed if the right way.
"The existence of FK Metra will greatly help the community. They use the language of the local community, with local art packaging which is certainly preferable. By doing so, the message will be more straightforward and understandable. To that end, we encourage the districts / cities can soon form FK Metra, because until now FK Metra newly formed in 20 districts / cities, "she explained, Coordination Meeting FK Metra Regency / City in Central Java, in the Hall Diskominfo Java Central, Wednesday (25/1).
Added, the existence of institutions of social communication have been stipulated in the Regulation of the Minister of Communication and Information Technology Number 17 Year 2009 on Information Dissemination of the National Government, the Provincial Government, District / City Government, Ministry Kominfo No. 08 Year 2010 on Guidelines for Development and Empowerment of the Institute of Social Communication, Regulation Kominfo No. 22 Year 2010 on Minimum Service Standards (SPM) field Communications and Information Technology in the District / City. In addition, there is also the Governor Regulation No. 3 of 2014 on Guidelines for Implementation, Development and Empowerment Social komuniasi institutions in Central Java province, where FK Metra included.
FK Metra Chairman of Central Java Province Drs St Sukirno MS acknowledges, FK Metra has not been established in all districts / cities because of lack of understanding of the institution. Traditional arts synonymous with cultural affairs and tourism, not the authority Kominfo. In fact, what is meant FK Metra was not just the tradition, but the delivery of media information.
Government through regional organizations device (OPD) has a development program that is then disseminated to the public. In order for the message more pervasive, FK Metra could be an option, as well nguri-nguri culture and values in society.
"So if we describe, the government actually has the advantage, has the benefit of society, the artist can deal with. If I describe it as a trident, "he said.
In the presentation, said Sukirno, often packaging art "bumping" grip is there, but still does not eliminate the essence. For example, on the sidelines of Ketoprak appearance with a certain story, inserted the card material on farm, family planning (FP), the handling of dengue hemorrhagic fever (DHF) and so on. The speaker also do not have the players, but it can be an expert. For financing, can use the budget dissemination of the WTO or other interested parties in the socialization program or activity.
He pointed to the example of cooperation that has been established with Bakorluh Central Java province in card socialize farmer in Purbalingga, Sragen, and Surakarta. There is also cooperation with Kesbangpolinmas to disseminate national vision for the perpetrators of the arts in Pekalongan, Kendal, and Demak.
Of course, to socialize it all is not easy. The players are required to understand the messages conveyed, in order to subsequently be able to display through dance, gamelan or music, with inserts humor. The fees charged are also countless cheap.
"Chairman of FK Metra expected to have agility in touch with the leaders SKPD (OPD) thus opening up opportunities for cooperation with SKPD. Chairman FK Metra liaise with FK Metra SKPD not easy to explain to them, "he said.
FK Metra Secretary of Central Java province Daniel True added that until now only 20 districts / cities to form FK Metra. Namely, Semarang, Surakarta, Kota Magelang, Kendal, Kudus, Jepara, Grobogan, Blora, Batang, Pekalongan, Tegal, Brebes, Temanggung, Magelang, Purworejo, Purbalingga, Banyumas, Wonogiri, Sukoharjo, and Sragen. Activities are also very much. In fact, in early 2009, Central Java has been modeling FK Metra. And Surakarta never become national champions FK Metra in 2011.
Admittedly, in the development of rapid information, FK Metra prosecuted ready and able to compete with other information media, even though they already have a plus in itself. Traditional media is more effective because in its dialogue using the local language and more familiar. No other medium is able to present directly and details about nlai cultural values in society. Cultural values that are not understood by the public who now makes a lot of fraud. Traditional media is used as a medium to inform the various programs in the community. FK presence Metra, according to him, not only to deliver government programs. More than that, people get to know and love the traditional arts, and ultimately the arts back to life.
"If the development programs of all actors understood the traditional art that has the possibility of face to face with the public, then the information will be continuously delivered. Not only when they (FK Metra) got a chance to play with, for example, KB, antidrug, but also during other appearances. So you can imagine how important this context, "said Daniel. (Diskominfo Jateng)